- Where crowdsourcing works - to test its website upgrades online gadgets retailer IWantOneOfThose used uTest, which harnesses the power of some 18,000 testers -those who find bugs win cash prizes and of course enhance their reputations.
- Where crowdsourcing didn't work - Skype's "Prime" service - pay fee to speak to subject matter expert / phone sex operator listed in an online Skype directory of Prime service providers.
There's probably life in the crowdsourcing business model yet, the trick is to find a version that works.
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