UGC - Guidelines for Broadcasters on Promoting User-generated Content and Media and Information Literacy

From UNESCO and Commonwealth Broadcasting Association (CBA):

"For the first time guidelines have been published on how broadcasters around the world can encourage audiences to produce better-quality user-generated content. The new guidelines will also enable the public to become more media and information literate…

UNESCO and CBA joined forces to encourage broadcasters, particularly from the developing countries, to interact with their viewers and listeners to enhance the quality of the user-generated content (UGC) through improved media and information literacy (MIL) of their audiences and, more specifically, UGC producers…

They provide guidance on how to encourage a greater diversity of material from a wider range of voices - material that serves both the public duty and commercial needs of broadcasters, as well as democratic needs of the audience."

See:

• Guidelines for Broadcasters on Promoting User-generated Content and Media and Information Literacy (free download, PDF) by Martin Scott, University of East Anglia. Contents: UGC typology and treatment, Contributing content, Promoting MIL and UGC in formal and non-normal education, Promoting MIL and UGC in communities, Skills advice and a Bibliography of work in this field
• UNESCO news release 25 Nov 2009

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