Thursday, 26 November 2009

UGC - Guidelines for Broadcasters on Promoting User-generated Content and Media and Information Literacy

From UNESCO and Commonwealth Broadcasting Association (CBA):

"For the first time guidelines have been published on how broadcasters around the world can encourage audiences to produce better-quality user-generated content. The new guidelines will also enable the public to become more media and information literate…

UNESCO and CBA joined forces to encourage broadcasters, particularly from the developing countries, to interact with their viewers and listeners to enhance the quality of the user-generated content (UGC) through improved media and information literacy (MIL) of their audiences and, more specifically, UGC producers…

They provide guidance on how to encourage a greater diversity of material from a wider range of voices - material that serves both the public duty and commercial needs of broadcasters, as well as democratic needs of the audience."


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