Good article in the New York Times on online privacy, taking the view (as I've always thought) that privacy notices are meaningless and quoting US Commerce Department official Daniel J. Weitzner as saying “There are essentially no defenders anymore of the pure notice-and-choice model".
While updating laws or regulations may be (part of) the solution, the article points out some potentially helpful tools being developed, e.g.:
- real-time "privacy nudges" like onscreen alerts reminding users of privacy implications before they disclose certain info like birthdates online, and
- interesting research showing people pay more attention or are more likely to respond to anthropomorphic (human-like) images, e.g. pictures of eyes instead of flowers
as well as anonymous "incognito" browsing as standard.
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